Demonstrating impact to the company is vital, says Certpoint CEO
It's always been important for the L&D function to show its impact on the organisation but in the current economic climate, it is essential.
That was the view of Ara Ohanian, CEO of e-learning software company Certpoint.
With budgets currently tight, spending on learning and development has never been under closer scrutiny. Ohanian says that L&D professionals need to show that their work and spending on learning technologies is not only justified, but is adding value to the business.
As part of a plan to combat this issue, Certpoint has launched a white paper, entitled "Showing the impact of learning" . The research takes executives through two trusted methods to show the value of learning programmes.
Whether the benefits of learning are directly or indirectly attributable, the white paper analyses several worked examples, showing exactly how to demonstrate the contribution L&D makes to the business. It also provides useful insights into how to present calculations for maximum impact and draws on case studies to illustrate how to carry out the calculations of learning value.
"Clients are looking to launch business-led L&D initiatives to ensure their sales and support channels demonstrate superior product-related knowledge when facing customers and prospects. This is the key to accelerated sales and higher levels of customer satisfaction - and can prove L&D's commercial value to the enterprise," said Ohanian.
To download the white paper, click here