Creativity needs to be added to hard work, professor urges
Creativity and innovation need to be added to hard work and competitive prices for the workplace to be successful in the future.
That was the view of futurologist Dr Carl Rohde, who spoke at the Youth Enterprise show recently.
A recent survey from AXA Business Insurance has revealed that most parents are prioritising hard work over creativity for their children in order to make sure they have a successful career. Dr Rohde believes that there needs to be more of a balance.
He said there will be four different working layers of society in the future and predicts:
1 A rise in the number of well-paid professional and managerial jobs
2. A decline in the number of middle paid and skilled jobs
3. A rise in the number of routine low paid service jobs
4. A growth in the number of 'bad jobs' that offer poor conditions of work, minimal rights and little security.
He said: "To be able to compete in the top layer you must add creativity and innovation to hard work. I see the world becoming flat and competition for these jobs will be truly global. At the other end of the scale, work in some of the layers will not be a good place to be."
AXA's survey found that less than a quarter of parents think it is primarily their responsibility to teach their children about new things. Instead they feel it is up to the schools and colleges.
Some schools are tackling this head on. The Aldridge Foundation sponsors entrepreneurial academy schools and sees creativity as a key attribute in developing self-starting, highly motivated and confident people who can make full use of every opportunity for personal and community success.
Darrell Sansom, managing director at AXA Business Insurance, said: "What Dr Rohde said was very thought provoking. We have a history of creativity and innovation in this country and we need to make full use of that strength to give our young people and small businesses the best chance of success in the future workplace."