QA wins gold at eLearning awards
In recognition of its expertise in social and virtual learning, QA has been awarded gold at the eLearning awards for the best use of social media for learning.
The award recognises QA's own use of social media to supplement its sales teams' learning and development.
The development of Sales365 - QA's internal social learning platform - was a strategic move to help QA to deliver on challenging business objectives. "We set ourselves tough business targets," said Stuart Martin, group sales director at QA.
"QA has been very successful in recent years, with our revenues hitting over £100 million and our customer quality scores improving year on year - but we did not want to rest on our laurels and were keen to continue on this path of growth."
The award's judging panel were specifically looking for businesses which had used social media to supplement existing learning architecture. Sales355 does just this, enabling the QA sales team to share knowledge internally and ask questions of each other, whilst at the same time allowing the management team to be able to communicate key messages, improve service quality and remove the barriers of managing a geographically dispersed sales team.
Ron Edwards, QA's head of virtual learning, said: "Sales365 provides an ideal example of how successful social learning can be when it is aligned to business needs and when it supplements existing learning architecture. Working with internal stakeholders in the sales team we were able to identify learning and collaboration needs, prescribe the most appropriate solution and then measure the results on business performance. A true example of practising what you preach!"