Online learning company acquires video training group
Online learning company lynda.com has announced the acquisition of online video training business video2brain, a group specialising in German, French, Spanish and English language courses.
The acquisition was announced less than a month after the news of the company's $103 million growth equity investment that positioned it for expanded opportunities in technology, content and international expansion.
Eric Robison, president of lynda.com, is excited about the opportunities the acquisition presents.
"This acquisition is an investment in our future as we see a huge growth opportunity in new and emerging markets that demand multi-lingual educational content," Robison said.
"We have long envisioned the company providing content in multiple languages. The two options were to organically grow that capability from scratch, or find a company aligned with our culture and business model. What video2brain has built in 11 years is impressive and we are fortunate to welcome their employees, members, partners and authors to lynda.com."
Now a branded division of lynda.com with a team of more than 60 people, video2brain provides an extensive multi-lingual library of 1,700 video courses covering many of the same categories as lynda.com. Based in Graz, Austria, the video2brain brand has more than 400,000 subscribers who purchase access to the library either through individual and multi-user subscriptions or through DVD and single-course downloads.
"Having video2brain become part of lynda.com creates a powerful fulfilment of some of our company's most strategic goals," said Lynda Weinman, co-founder and executive chairwoman of lynda.com.
"We welcome the video2brain staff into our family and I am confident in our ability to create an impact on education-and on people's lives- with more reach, momentum and relevance than ever before."
Gerhard Koren, founder of video2brain, added: "Since I founded the company, our mission and passion has been to create a great worldwide learning experience.
"By becoming a part of the lynda.com family, we can bring to bear what's great about both companies so that our shared vision of online education is closer to being realised."