Channel 4 and Brightwave collaborate to launch digital learning portal
Channel 4 and learning specialist Brightwave has created a digital learning portal dedicated to helping internal sales teams achieve best value for their airtime customers.
The online academy is a training resource providing market intelligence and competitor analysis as well as vital insight to the Channel 4 brand and service. The overarching aim is to help Channel 4 employees achieve the best value for customers through product knowledge and improved accuracy, all leading to increased airtime sales.
The topics include:
• Maths in media sales - calculating TVR simulation tool
• Commodity management
• Maximising agency and sales relationships
• 'Do the deal!' real customer scenarios to practice and test knowledge
Targeting an audience with different levels of knowledge, the online academy answers the training needs of graduates and new recruits whilst providing a sound refresher for more experienced and senior employees.
Charles Gould, managing director at Brightwave, said: "Supporting clients with their internal sales capability is a particular area of specialism for Brightwave. Working closely with the Channel 4 team on the academy portal, we have achieved an exciting solution that will boost skills and performance - ultimately improving customer satisfaction and delivering increased value."
The academy is the latest evolution in the broadcaster's commitment to ensuring all employees are equipped with the latest technology-enabled learning to respond better and faster to customers' changing needs. Self-paced and delivered via a clear, easy to use interface, the performance support tool enables Channel 4 employees to take control of their learning.
Jonathan Allan, director of Sales at Channel 4, said: "We enjoyed working with Brightwave to deliver this key addition to our Channel 4 Sales Academy toolkit. The online portal will play an essential role in training our front line sales staff."