Dragon Naturally Speaking e-Learning - Training

Friday, March 1, 2013

Channel 4 and Brightwave collaborate to launch digital learning portal

Channel 4 and learning specialist Brightwave has created a digital learning portal dedicated to helping internal sales teams achieve best value for their airtime customers.

The online academy is a training resource providing market intelligence and competitor analysis as well as vital insight to the Channel 4 brand and service. The overarching aim is to help Channel 4 employees achieve the best value for customers through product knowledge and improved accuracy, all leading to increased airtime sales.

The topics include:

• Maths in media sales - calculating TVR simulation tool

• Commodity management

• Maximising agency and sales relationships

• 'Do the deal!' real customer scenarios to practice and test knowledge

• Assessment

Targeting an audience with different levels of knowledge, the online academy answers the training needs of graduates and new recruits whilst providing a sound refresher for more experienced and senior employees.

Charles Gould, managing director at Brightwave, said: "Supporting clients with their internal sales capability is a particular area of specialism for Brightwave. Working closely with the Channel 4 team on the academy portal, we have achieved an exciting solution that will boost skills and performance - ultimately improving customer satisfaction and delivering increased value."

The academy is the latest evolution in the broadcaster's commitment to ensuring all employees are equipped with the latest technology-enabled learning to respond better and faster to customers' changing needs. Self-paced and delivered via a clear, easy to use interface, the performance support tool enables Channel 4 employees to take control of their learning.

Jonathan Allan, director of Sales at Channel 4, said: "We enjoyed working with Brightwave to deliver this key addition to our Channel 4 Sales Academy toolkit. The online portal will play an essential role in training our front line sales staff."


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