Deputy PM launches campaign to promote apprenticeships
Deputy Prime Minister Nick Clegg launched a new drive this week to showcase the creative talents of apprentices.
The initiative, Made by apprentices, was hosted by the Clegg at the Admiralty House reception and will go on to recognise the contribution of apprentices across the country by asking them to put their name to their handiwork.
The wider campaign will see employers across the country join together to highlight the productivity of apprentices and encourage more businesses to offer apprenticeships.
Initially focused on regional events and national social media activity, the campaign will continue with colleges and employers encouraged to stage local events to celebrate the products and services made by apprentices throughout the year. The campaign will culminate in activity during the summer to promote apprenticeships to employers and as an exciting career route to school leavers.
Among the employers taking part in the nationwide campaign are apprentices from BAE Systems in Barrow-in-Furness, Berthon Boat Company in Dorset, fashion brand Dr Martens in Northamptonshire, Monarch Airlines in Luton and the V&A Museum in London. Apprentices at each have made a small piece of history by signing their names on a submarine, a refurbished yacht, iconic DM boots, an aeroplane and a theatre exhibition.
Clegg said: "Apprentices not only make an invaluable contribution to their employer, but to the economy as a whole.
"We've seen a record number of businesses clamouring to take on apprentices and that's because they know what a huge difference the talent and ambition they bring can make. We're also making it simple and rewarding for companies to take on apprentices - from mechanics to the hospitality trade.
"Apprenticeships should be seen as just as valuable as academic qualifications and give hard-working young people the chance to aim high for their dream job."